Instant Match
Instant Match is a live, interactive instant win game that puts luck to the test. Fans scan a code or tap to join, then select three tiles from a nine-tile grid. If all three tiles match, they instantly win prizes and recognition. Even without a match, the suspense of each reveal keeps fans engaged and eager to try again. It's a simple yet exciting way to surprise and delight fans, turning quick interactions into memorable game-day moments.
Interactive Level
Moderate (1–2 Minutes)
Channel
Digital Display, In-Store / On-Site, Live Events, Mobile App, Website
Primary Mechanic
Contest, Instant Win, Spin / Tap-to-Reveal
Experience Overview
Instant Match is an instant win game that delivers quick thrills with every play. Fans join by scanning a QR code, pick three tiles from a nine-tile grid, and watch as each reveal builds anticipation. A perfect match means instant prizes, celebration, and bragging rights. With every round offering a fresh chance to win, it’s an easy-to-play experience that keeps fans coming back for more.
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Experience Details
Marketing Objective
- ConsiderationConversionLoyalty
Product Line
- Live EventsPromotions / Contests
Key Strategies
- Brand RecognitionCapture LeadsDrive In-Store Visit Post the EventDrive SalesEncourage Repeat VisitsGather InsightsPromote Product DiscoveryReward Loyalty
Target Audience
- Deal Seekers / Incentive-DrivenDormantExisting CustomersFans / Community MembersNew Customers / Prospects
Audience Demographic
- Gen X (44–59)Gen Z (≤ 27)Millennials (28–43)
Emotional Hook
- Feel SmartSurprise & DelightWin Big
Experience Details
Key Strategies
-
Brand Recognition
Capture Leads
Drive In-Store Visit Post the Event
Drive Sales
Encourage Repeat Visits
Gather Insights
Promote Product Discovery
Reward Loyalty
Marketing Objective
-
Consideration
Conversion
Loyalty
Product Line
-
Live Events
Promotions / Contests
Target Audience
-
Deal Seekers / Incentive-Driven
Dormant
Existing Customers
Fans / Community Members
New Customers / Prospects
Audience Demographic
-
Gen X (44–59)
Gen Z (≤ 27)
Millennials (28–43)
Emotional Hook
-
Brand Recognition
Capture Leads
Drive In-Store Visit Post the Event
Drive Sales
Encourage Repeat Visits
Gather Insights
Promote Product Discovery
Reward Loyalty
