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Marketing Objectives

Marketing Objectives

Awareness

Consideration

Conversion

Loyalty

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Product Line

Product Line

Live Events

Promotions / Contests

Social

Key Strategies

Key Strategies

App Downloads

Brand Recognition

Build Community Participation

Capture Leads

Drive In-Store Visit Post the Event

Drive Sales

Drive Social Engagement

Drive User-Generated Content

Educate Audience

Encourage Repeat Visits

Entertain Audience

Gather Insights

Increase Brand Advocacy

Promote Product Discovery

Reward Loyalty

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Primary Mechanic

Primary Mechanic

Code Entry

Contest

Form Entry

Instant Win

Poll / Vote

Quiz / Trivia

Scavenger Hunt

Social Interaction

Spin / Tap-to-Reveal

UGC Submission

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Emotional Hook

Emotional Hook

Compete

Express Yourself

Feel Smart

Nostalgia

Personal Recognition

Share Experience

Surprise & Delight

Unify the Audience

Win Big

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Awareness, Consideration

Featured Experience

Game Day Trivia

Awareness, Conversion

Court Sense

Awareness, Consideration

Game Day Trivia

Awareness, Consideration

Race to Escape

Awareness, Conversion

Ultimate Sweeps

Consideration, Conversion, Loyalty

Instant Match

Share Your Moment

Awareness, Consideration

Race to Win

Caption This

Conversion, Loyalty

Rebate Upload to Win

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